Rouleur magazine is the world’s finest road cycling journal, for the most discerning rider. We were all tired of the formulaic nature of other cycling magazines, full of group tests that no-one believes in - Rouleur was created to be something we would all read, cherish and collect. Rouleur features high quality photography and writing that depicts the passion and drama of the sport. Rouleur is read by our highly valued group of dedicated road cycling fans, pro riders and the most influential bike riders in the world.
Issue 18 was the first issue to be sold on newsstands (instead of just by subscription) and featured two different covers -- one for subscribers and one for newsstands (source).