Although I’ve owned That’s Rentertainment (the sole remaining independent video store in Champaign-Urbana and a Bronze Level League Certified Bicycle Friendly Business) since June 1985, the IttyBittyBikeShop has only been around (in its original state) since August, 2008. Back then, there was no place in the immediate University of Illinois campustown to buy tubes, lights, lube or even a patch kit. Champaign County Bikes, the local bike advocacy group, put out a challenge to the community to open a bike shop in the area. While we didn’t do that, we did dedicate a small corner of our store to basic bike gear — we called it the IttyBittyBikeShop (and it only occupied a space 2′ x 2′). We have now expanded that corner (more than doubling it in size!) and opened a fully stocked bike shop in our other location, The Parasol Label Group, located at 303 W Griggs Street, Urbana.